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Communication and Content Strategy for HooDoo Brewing Co.

SUMMARY
For any business, publishing information about your company, products or services is of paramount importance. This is especially true for any startup. Having key content readily available and publishing it with regularity connects people to brands and their brand’s backstory. Publishing any information about your own brand can be very difficult at first, but publishing is the only way you will produce better content.
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Posted by on 06/16/2012 in HooDoo Brewing Co.

 

Project Laser Dome – COM 583 – Storytelling

Three of us were tasked with producing a short video for the Pacific Science Center’s historic Laser Dome. We conceptualized the storyline, shot and edited the video.

Video URL: http://vimeo.com/user5650279/mcdmlaserdome

Overview:
A crowd-pleasing laser show is more than the sum of its parts, more than just graphics and beams, smoke and fog, music and sound effects.  We will give a very brief overview of the Seattle laser dome alluding to how Seattle has been able to attract the nation’s top laser artist.  
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Posted by on 11/30/2011 in COM 583 - Storytelling

 

#Alaska

Short video projects are fun. Saying a little something about yourself can be challenging though. For this small project, I kept it simple and about one of my favorite topics: Alaska.

Watch on Vimeo here.

 
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Posted by on 11/16/2011 in COM 583 - Storytelling

 

Will HTML5 Will Kill or Seriously Injure Mobile App Stores

I was asked to do a post for our grad program’s blog, Flip the Media. The blog also got picked up by Forbes Tech.

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Posted by on 08/30/2011 in COM 546 - Content

 

Review: Homesteading on the Electronic Frontier

“Virtual communities are social aggregations that emerge from the Net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace.” (Howard Rheingold, The Virtual Community; Homesteading on the Electronic Frontier)

Howard Rheingold’s book, The Virtual Community; Homesteading on the Electronic Frontier (1993, 2000), describes the development and popularization of computer-mediated communications (CMC) and the growth of online, virtual communities. Rheinhold is, in fact, credited with the term “virtual community.” The author takes the reader on a fascinating journey in Internet history whilst focusing on when, how and why people communicate and congregate in online spaces. In Rheinhold’s opinion, these communities have given a brand new dimension to our social lives.
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Posted by on 04/25/2011 in COM 546 - Content

 

Is The Role Of Influencers Here To Stay?

Thesis Statement:
The rise of social technology platforms has changed how brands and organizations utilize word-of-mouth marketing, forever modifying the role of community influencers.

Thesis Question:
How do influencers within communities affect organizational [brand] loyalty?

Past
To organizations, what is an influencer? When was this word first used to describe a person who can effect change within a particular community or change the course of an event in time through sharing information? When did people realize the value of influencers in marketing? Rise of WOM marketing.

Present
The rise of the personal network: Using personal contacts or people with similar interests to learn about products, brands, services.
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Posted by on 04/14/2011 in COM 546 - Content

 

Hello? Is it me you’re looking for?

Researchers probably could have never predicted the impact of social implications in Internet use.  The early days of gratifications research must have been wild with theories and ideas about what holds a user at an online environment, why are they attracted to it, and what do they want to do when they get there.  Accompanying this research was a fair amount of consumer behavior, marketing and sales theory.  All of this research and theory was the basis of not only understanding the social interconnectedness of Internet users, but also how brands and organizations can better interact with these people.
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Posted by on 04/11/2011 in COM 546 - Content

 
 
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